Mission Statement

To be amongst the top three banks in Canada by November 2022, based on all key performance indicators: deposits, fees, quality of loan book, cost to income ratio, and anchored on three key pillars –

  • Our people
  • Our service and processes, and
  • Return to stakeholders.

    • Our Value

    Headed to Exceed Expectations (Can-Do Attitude)

  • Customers: We are headed to surpass your desires.
  • Processes: Our drive pushes each part of our business.
  • Employees: We are headed to construct our association with our commitments.
  • Community: We realize that the force of our drive can move our locale.

    • Uprightness

  • Customers: Our clients esteem our uprightness.
  • Processes: We approach each part of our work with the best expectations of uprightness.
  • Employees: We perceive the estimation of one another's commitments and realize that we cooperate to frame an essential entirety.
  • Community: We realize we are vital to our locale and we assume this liability seriously.

    • Energetic to Serve

  • Customers: We realize that we exist to serve our clients.
  • Processes: Our innovation helps our procedures which serve our association extensively.
  • Employees: We realize that by serving each other readily, we assemble ourselves.
  • Community: We see no contrast among ourselves and the network we serve.